The Scandi bob is a new style all the cool girls are wearing on Instagram—because it's so low-maintenance and basically requires zero styling.
The style is being championed by our Nordic friends for those who want something chic and flattering that doesn't need much love. Yes, you can literally pull on a T-shirt, flip your hair over, and leave the house.
Speaking about the style, which has been worn by Zendaya and Diane Kruger, Tina Farey, editorial director of U.K. brand Rush Hair, explains: “With the bob always being a popular look with clients, the style has evolved throughout the years, and now the Scandi bob has become a modern-day must-have look.
“A very flattering style in its own right,” she continues, “the bob is cut just below the jawline and is an ideal length for those who want a statement bob with length extension. The cut frames in the face and highlights the features. For those looking for something a little more unique, adding in some foils throughout the front sections of the hair will add a brighter frame.”
The secret to the look is in the unique flipped parting, which adds volume and gives it a modern edge.
“The style is very low-maintenance and manageable in the heat because there's no need to restyle it thanks to the unique flipped parting,” she adds. “The parting flip is a statement look but also gives the impression that it's completely natural.”
When styling this look, it’s key to add volume to the roots and to give the flip of hair a real lift. Farey suggests spraying L’Oréal Techni Art Pli Spray directly to the roots, then begin your blow-dry. Using a large barrel brush, lift the hair up when drying and using a motion of “up, over, and down” to give the style a lift and then close down the follicles, encouraging shine. “When drying the flip-over section, direct this blow-dry to the opposite side, and this will encourage more of a swooshing movement when styled into place,” she suggests.